User experience (UX) is an essential factor in your company’s success. No matter how brilliant your brand or how essential your product, if your website or app is slow, difficult to navigate, or unintuitive, users will turn away. Whether you’re catering to desktop or mobile users, the combination of good UX and seamless functionality is key to landing more sales. To help you leverage the power of great UX, sway stakeholders, and support your strategic decisions, we’ve compiled a list of up-to-date statistics for 2024.
Every $1 invested in UX design reaps a return of $100 (ROI = 9,900%). (Source) Forrester’s research underscores that investing in user experience design substantially amplifies a business’s return on investment, impacting not only direct revenue but also bolstering customer loyalty, streamlining operational efficiency, and reducing customer support costs.
Enhancing UX design to boost customer retention by merely 5% can yield a 25% surge in profit. (Source) Effective UX design fosters a positive emotional connection to the brand, aiding in customer retention. Consequently, retained customers tend to make more purchases and advocate for the brand, culminating in organic growth and diminished marketing expenses.
Users take about 50 milliseconds (0.05 seconds) to formulate an opinion about your website, encompassing their liking or disliking of the site and their decision to stay or leave. (Source)
88% of internet users are less inclined to revisit a website after encountering a poor user experience. (Source)
A well-crafted user interface (UI) can amplify a website’s conversion rate by up to 200%, while superior UX design can achieve conversion rates soaring up to 400%. (Source)
75% of users acknowledge making judgments about a company’s credibility based on its website’s design. (Source)
Companies that dedicate efforts to enhance customer experience, on average, witness a 42% enhancement in customer retention, a 33% uptick in customer satisfaction, and a 32% increase in cross-selling and up-selling. (Source)
66% of consumers express willingness to share personal data if they believe it will enhance their customer experience. (Source)
49% of consumers have abandoned a brand in the past due to subpar user experience. (Source)
94% of consumers prioritize easy navigation as the most crucial feature in digital platforms, while an overwhelming 83% also consider a sleek and updated UX design indispensable. (Source)
