Case study
Midas reached 3.5 million users
Product design for companies where the details matter.
14 years designing products used by 60M+ people, for Google, Boeing, PepsiCo, Midas and more.
Trusted by 100+ companies, from global brands to fast-growing startups
From the first version to the millionth user. We stay with products through every stage, so what works at launch still works at scale.
Product Strategy & MVP
We decide what to build, and what to leave out, before a single screen is designed.
UX Audit & Optimization
We find the moments where users hesitate or leave, and redesign them.
Design Systems
We build the foundations that keep large products consistent as they grow.
We have served clients across North America, Europe and the Middle East.
60M+
People using products we designed
100+
Companies and projects
14 Years
Years of product design
Midas reached 3.5 million users
Türkiye's first retail investment app with fractional shares and US equities. We were its first designer.
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Two apps in the App Store top 10
Midas and Yancep, both designed by us, ranked among the top 10 finance apps in Türkiye.
A new app for the Frankfurt Stock Exchange
A modern, consistent interface across 250+ screens, built for more than 500,000 investors.
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Start a conversationUX / UI Design & Product Strategy for Startups and Enterprises
ECD is the product design studio of Ege Can Deniz, with 14 years of experience designing digital products used by more than 60 million people. We work on products where clarity and trust matter: financial platforms, consumer apps used by millions and the internal tools large organizations run on.
Our clients range from early-stage startups to global companies, including Deutsche Börse (Frankfurt Stock Exchange), Sparkasse, PepsiCo, Philip Morris, DeFacto, Midas, Türkiye Sigorta and Borusan. Our experience spans fintech and banking, trading and investment apps, e-commerce and retail, insurance, loyalty programs and enterprise software. As the first designer at Midas, we helped build the design foundation of Türkiye's first retail investment app to offer fractional shares and US equities.
We start by understanding where a product loses value: the moments where users hesitate, misunderstand or leave. Every design decision is grounded in research, data and the goals of the business, so the result is a product that is easier to use and easier to build on.
Our work covers the full product lifecycle: product strategy and MVP definition, UX research and usability testing, user flows and information architecture, UI design for mobile apps, web platforms, tablet applications and internal tools, and design systems that help teams ship consistently.
Whether you are validating a first version or modernizing a product used by millions, we bring the same attention to detail to every engagement.